The teams at the Pickford Gate development off Coventry Road embraced the fundraising spirit, adding a colourful touch to the working day while helping to shine a spotlight on breast cancer and the important work of Breast Cancer Now.
About Wear It Pink
As the UK's leading breast cancer charity, Breast Cancer Now funds world-class research and provides life-changing support to those affected by the disease. Its annual Wear It Pink event, which took place on 23rd October 2026, encourages workplaces, schools and communities across the UK to wear pink and raise money to help improve the lives of people affected by breast cancer.
As part of this, the Barratt and David Wilson Homes staff donned pink hi-vis vests and hardhats to celebrate the campaign and do their part to raise awareness.
Since its launch over 20 years ago, Wear It Pink has raised more than £45 million to support Breast Cancer Now's work, funding vital research and helping ensure that people affected by breast cancer receive the support they need.
Comments From the Teams
Helen Lewis, Managing Director at David Wilson Homes Mercia, said:
We believe in making a positive difference in the communities where we build new homes and supporting charities such as Breast Cancer Now is an important part of that commitment.
Adrian Evans, Managing Director at Barratt Homes West Midlands, said:
It was fantastic to see the team at Pickford Gate get involved and embrace Wear It Pink by swapping their usual PPE for pink alternatives. It's a simple but meaningful way to raise awareness and funds for a charity that makes such a difference to so many people.
The £1,000 Donation
The team's colourful efforts have helped shine a spotlight on this important cause, with Barratt Homes West Midlands and David Wilson Homes Mercia contributing £1,000 to support Breast Cancer Now's vital work.
More information about the charity and its work can be found on the website.
